Boomers, born 1946 through 1964, comprise 78 million U.S. citizens, 1 billion people worldwide. Older adults, less demographically defined, are those from approximately age 70 through 100 and above.

Both of these groups have distinctive needs, both physical and psychological, and distinctive paradigms and world views.

As caregivers to older parents, the boomer market often influences the older adult market. Your company’s end-user may not be your purchaser, as the caregiver/adult child may be purchasing for an older relative. Conversely, your company’s purchaser may not be the decision-maker, as the older adult may pay for their own residence, products or services, but looks to the boomer influencer to make a decision with regard to their lifestyle choices.

Especially with regard to choice of assisted residence, the boomer is highly influential in the decision. In the case of mental incapacity, a family member may be the sole and legal decision maker. It is imperative that their view of your residence, as well as that of the older adult be fully understood by management, staff, designers and those that create programs.

What is lensing?

Generation Bold has created a unique process which we call “lensing”, looking at all aspects of a product service, program and especially a design project such as assisted living, residential facility, hospital, spa or restaurant through the lens of the older adult and boomer.

We have joined with the finest architects, designers, graphic artists, web builders, copywriters , constructions companies, web portals, and advertising specialists to implement every aspect your projects.

Whether you are building an assisted living facility, renovating an existing facility, or converting a resort facility, spa or seasonal share program to accommodate older adults, we have the strong core ability to:

·        Create your concept: Feasibility study, market research, and business development

·        Design and develop your facility, including overseeing adult and universal interior and exterior design

·        Create age friendly life-long learning and sports and fitness programs, cultural and educational programs

·        Consult on product design and the resources/products you choose for your health, residential or hospitality venue

·        Build, implement and manage strategic alliances, including governmental and non profit relationships

·        Conduct market research

·        Design and implement full marketing and promotional campaigns

·        Train staff in age-friendly customer care and hospitality guest services

·        Advise on pricing and offers that compel boomers and older adults to take action

·        Review product design (furniture, lighting, beauty products, packaging)

What might your company gain from “lensing”?

If boomers or older adults are your markets, lensing is a critical part of your bottom-line success.

Imagine understanding every aspect of your business, facility, product, or service through the eyes of your target market.

What differences in design, marketing and concept might you make if you could truly walk in the shoes of your residents, clients, or purchasers and intimately understand their decision-making process?

What greater market share might you gain if you acted with utmost confidence in your knowledge of the boomer and older adult sectors?

What capital investments would you embrace if you could foresee the trends that will affect your market?

How shall we work together?

We work with:

·        Health and Wellness Facilities

·        Senior Housing

·        Spas

·        Hotels

·        Tourism and Hospitality

·        Assisted Living

·        New Builds and Renovation

·        Additions of Older Adult Facilities to Existing Resorts or Hotels

·        Older Adult Housing Within a Planned Housing Development

Every one of our working relationships begins with a free consultation, so that we can precisely understand the nature of your needs, the details of the market you wish to reach, the resources you already have, your depth of understanding of the boomer and older adult markets, and the companies with which you already work.